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Master Life Coaching, build Wisdom Wells for others

THE 4 PHASES TO BECOME AN ABUNDANT MASTER COACH

Becoming a Master Coach is a calling…

Becoming a master coach is a calling. Becoming an abundant master coach requires 4 phases of development including life coach training.

Master Life-Coaching, Enneagram, Executive and Business coaching can be very surface, where you coach others to come up with goals, action plans and to-do lists. Or it can be about helping others build their Wisdom Wells, overcome inner obstacles and liberate inner wealth.

If you’re interested in very surface to-do list style coaching, then my work is likely not for you. But suppose you want to create powerful safe spaces for clients to have meaningful “Aha!” breakthroughs, dig their Wisdom Wells, to find life-changing clarity and insight. In that case, I invite you to become a master coach following these four stages of your development.

If you have natural coaching skills, love inspiring and guiding others, and want to turn this calling into a career, use this guide to move through 4 Master coach development phases.

Practical Wisdom Master Coaching

The master coaches I’ve been privileged to mentor, who are now in-demand, successful leaders in their field, commanding 6 figure contracts and booking their ideal clients solidly, all progressed through these four phases.

Which phase are you in?

If my InnerLifeSkills Master Coaching Certification team and I can assist you at any stage, feel free to book a call with us, no strings attached, no high-pressure sales, just friendly expert guidance.

How do you know if you’ve completed a phase?

You can make the statement that goes with each. Use these as a checklist to mark your milestones on the way to your inspired journey to becoming an abundant master coach.

PHASE #1 CONFIDENT COMMITMENT

“I have the clarity I need to know this is the right path, of becoming a professional Life Coach is for me.”

PHASE #2 CREDIBLE CERTIFICATION

“I have the credible certification I need to coach anyone anywhere in the world.”

PHASE #3 CUSTOM COACHING

“I have the BIG 4 most in-demand customizable coaching toolboxes to never run out of markets to serve at the highest.”

PHASE #4 CLIENT CASH FLOW

“I have an evergreen business system attracting my ideal clients to me and generating abundant cash flow.”

Here are valuable expert tips for each phase. I recommend learning and using Wisdom Well Meditations throughout your journey to accelerate the process and to overcome inner obstacles like procrastination, self-doubt and resistance. My team and I are here to guide you to become an abundant master coach at every step.

WISDOM WELL WAY COLLEEN JOY MEDITATION MINDFULNESS PROGRAM

PHASE #1 CONFIDENT COMMITMENT

“I have the clarity I need to know this is the right path for me”

When you start your journey to becoming a master life coach, it’s natural to feel unsure.

Self-doubt is an important part of your process because it’s how you double-check whether something is aligned to your purpose before committing.

Before making a confident commitment to the path of becoming a master life coach, enneagram, business or executive coach, we’ve seen our graduates need the following clarity.

We call these the three commitment checks.

It’s impossible to confidently commit and probably not advisable until you can say yes to these three commitment checks.

  • #1 Understand what pure versus blended coaching is so that you can say yes to a pure coaching or blended coaching path.
  • #2 Understand the difference between coaching versus mentoring and therapy so that you can say, “Yes, I know the difference.”
  • #3 Understand what it takes to succeed as a master coach so you can say “yes,” to the journey.

But don’t I also need to be sure of what type of coach I want to be? On my niche specialty?” you may ask.

No.

You don’t need clarification on what kind of coach you want to be, whether a life coach, Enneagram, business or executive coach etc. I find it very limiting to box yourself in too soon.

If you study with my team and I, you’ll discover that having all four coaching toolboxes (life coaching, business coaching, executive and enneagram) is ideal so that you can custom build your coaching services. See Phase Three.

#1 Pure vs Blended

  • Pure coaching = is no advice-giving. No leading clients, no telling them what to do, no advising. Here we empower our clients to empower themselves. We help them build a Wisdom Well to discover their inner guidance and inner resources.
  • Blended coaching = uses the best of pure coaching mixed with adding our expertise to guide and advise. We empower clients to find their own best solutions and offer our knowledge and opinions.

Are you surprised to learn that pure coaching (as defined by the international coaching federation) means not giving any advice?

Does this mean that if you want to offer guidance and use your expertise, you have to give up your dream of being a master coach? No. Not at all.

80% of our graduate master coaches are blended coaches.

Some combine Wellness and nutritional consultation work with master coaching, others use coaching as a management skill in organisations; we’ve also trained psychologists, psychiatrists, consultants and financial planners who offer blended coaching.

If you want to offer blended coaching, make sure your coaching certificate supports your blended coaching goal.

My InnerLifeSkills master coaching certification program offers both pure and blended coaching so that you can obtain internationally accredited ICF ACTP and CCE, ACSTH certification but still practice as a blended coach if you choose to.

Are you clear on the difference between pure and blended coaching? If so, tick this checkbox and move to the next commitment check.

#2 Coaching vs mentoring versus therapy

The following metaphor is the easiest way to explain the difference between coaching mentoring and therapy.

Your client wants to climb a mountain. There are three professionals on the mountain ready to assist.

  • A mentor stands at the summit, ready to advise your client based on their experience and expertise on walking the path, crossing the rivers, and getting to the summit.
  • A coach stands next to your client, ready to walk with them, help them find their clarity, reason and inspiration for walking the path, excavating their best solutions to overcome inner and outer obstacles until they reach the summit.
  • A therapist sits at basecamp under a tree ready to counsel your client, creating a safe space for them to share about their past, traumas and heal painful emotions.

A blended master coach can be all three if they have expertise and certification for all the roles.

  • You might choose to be both the mentor and coach, referring your client to a therapist if needed.
  • You might choose to be the coach and outsource the mentoring and therapy roles.

It’s entirely up to you.

Hopefully, this simple metaphor has helped you understand the key differences between these three important roles and how they complement and support each other.

If you understand the basic differences between coaching, mentoring and therapy and know which roles you want to play, you can check this commitment box and move on to the third and final check box of phase one.

 #3 Having what it takes vs not having what it takes to be a master coach

The important question to ask is, “Do I have what it takes?”

We often want certainty at the beginning of a journey; we want to know that our time and money won’t be wasted.

But the truth is there are no guarantees, and wanting 100% certainty can be a major inner obstacle.

When I’ve wanted certainty in my life, my Wisdom Well meditations have helped me.

Here is one of the wisdom insights that go me past my need for certainty. This is an extract from a Wisdom Well journal entry decades ago when I was trying to commit to a career path. May it inspire and help you.

MIND: “How do I know this is the right path?”

WISDOM: “When a river bubbles out from a spring at the top of the mountain, it doesn’t hold itself back with the question, ‘What is the right path down the mountain?’

It trusts the flow to overcome any obstacles.

There is no right path, only the question of whether you’re flowing strongly or holding back your truth.

 

When you hold back your purposeful truth, you restrict the river. It becomes a blocked trickle stopped by even the smallest obstacle.

 

When you align with your purposeful truth, you create a strong flow, a current that can overcome even the biggest rocks in the way of your path.

 

If being a master life coach belongs to who you are because you feel inspired and joyful when inspiring and guiding others, then tap into this river of truth and increase its flow to overcome any obstacles on the path.”

TEACHING COMMENT:

Whenever I feel the need for 100% certainty, I remind myself that I might be holding back the river. I gather all the information I can, including the best of critical thinking.

Then I use a Wisdom Well Meditation to find clarity and truth, which increases the strength of the flow, helping me find a way even around daunting obstacles.

If you’re a natural coach, all you need to do is find credible certification (phase 2), toolboxes to offer customized coaching (phase 3) and then to build a client attracting cash flow abundant coaching business (phase 4).

Wisdom Well Meditation Step 4

My team and I are here to help you every step of the way to become a Master Coach.

If you can say, “Yes, I have natural coaching abilities because I already love inspiring and guiding others,” and “Yes, I’m willing to let go of wanting certainty because I trust I’ll find a way,” then you can tick this checkbox and move to phase two.

PHASE #2 CREDIBLE CERTIFICATION

“I have the credible certification I need to coach anyone anywhere in the world.”

As life coaching, Enneagram Coaching, Executive and Business coaching has grown in popularity, so have the number of certification programs.

Do you need certification to work as a life coach? No.

In most countries, there is no legal requirement to be certified as a life coach, so many call themselves life coaches without any training.

But if, like me, you want to serve your clients at the highest and are committed to making this a real profession, then credible certification is important.

Credible Coaching Certification helps you:

  • Know you’re offering your clients the very best (and not causing harm)
  • Open doors to opportunities
  • Charge professional rates with confidence

I say credible certification because there are many certification mills where you can get a cheap or free certificate these days. Poor certification may repel your ideal clients.

The most credible life coach certification available in the world, in my opinion, is ICF International Coaching Federation accredited certification.

The ICF thoroughly checks everything from course materials to trainers’ expertise, even auditing the assessment process. They also continually update their competency models and are highly respected worldwide. Many corporate clients refuse to hire coaches without ICF credentialing or ICF certification.

We only offer ICF Accredited Master Coach courses, and every module we teach is accredited at their highest ACTP level 3. I’m credentialed with the ICF at their highest MCC master level, and currently, there are fewer than 500 MCC credential coaches worldwide.

This means that by completing an InnerLifeSkills Master Coach certification course, you can be confident you have door opening credible certification and can offer professional coaching to anyone anywhere in the world.

But is Credible Coaching Certification enough?

No, unfortunately not.

Many ICF Certified Coaches with ICF accredited certification globally have no clients and have given up on their dream. This is the truth; don’t let anyone tell you otherwise. Even top ICF certification may not be enough.

That is why Phase Three and Four are critical.

If you’re serious about this journey and want to go all the way to being an abundant master coach, then you need to choose a certification course that includes phases three and four.

But for now, if you agree that credible certification is the way to go, you can check this box and move to phase three.

PHASE #3 CUSTOM COACHING

“I have the BIG 4 most in-demand customizable coaching toolboxes to  never run out of markets to serve at the highest.”

At the beginning of my career as a master coach trainer, more than 20 years ago, I believed coaches needed to choose one niche as quickly as possible to be successful.

This approach worked in the infancy of the coaching industry, but it soon stopped working, leaving many certified coaches struggling to find clients, even abandoning their dreams to become successful master coaches.

I’ve had the privilege of mentoring some of my graduate coaches for ten or more years beyond their certification.

When the pandemic hit, many coaches lost their income. But virtually all of my top master coaches had record income years and played a pivotal role in supporting their corporate and individual clients through very difficult times.

So I interviewed them to find out what they were doing right to help our other coaches follow and remain resilient during this crisis.

I asked these master coaches many questions, including, “What kind of coaching are you offering?”

To my surprise, not a single one of them gave me a single answer.

All who thrived during the global downturn offered several types of coaching.

That’s how I identified what we now call “The Big 4 Coaching Toolboxes.” These big four in-demand coaching services are the key to custom building coaching solutions for multiple niche markets.

Instead of thinking you should be a Life Coach and specialize in one niche, I’m telling you the key to success is to have the big four toolboxes of life coaching, executive, business and enneagram coaching.

You need at least 30-50 flexible coaching processes to help you customize coaching solutions for the client sitting in front of you – no matter what market or niche.

I can almost hear you argue, “But Colleen, everyone is still saying how important finding a niche is?”

The only time it’s important to pick a niche is for digital marketing – your websites and social media need a niche focus to work.

But in the real world of having conversations with potential clients, you want to stay unlimited. Does that make sense?

Your online digital marketing needs to be a shop window for your most lucrative, attractive coaching offers.

A retail store doesn’t put every product type in its shop window. Your digital marketing needs to niche in this way because it’s important for search engine optimization and hashtag strategies.

Many new coaches make the mistake of thinking they should stick to their shop window niche when having conversations with potential clients.

90% of our top graduate coaches have successfully won six-figure, one- and two-year coaching contracts without any digital marketing. Amazing right?

No websites, advertising or social media content strategies.

So what do our top Master Coaches do instead to find clients?

They show up as human beings talking to other human beings, finding out what their potential clients are struggling with, where they’re suffering and stressed because that’s where they can serve at the highest.

Then they look at their big four toolboxes, which becomes critical to find a custom mix of tools and processors; they co-create a coaching solution with their clients’ input and feedback.

This way, two things are almost guaranteed to happen.

  1. When the coach presents the solution, the client is delighted and says, “yes.”
  2. When they deliver this coaching solution, it meets the client’s exact needs because it was customized bespoke for them, often resulting in rave reviews and referrals.

That’s what’s been happening for our top master coaches, even in today’s economic downturn.

What does this mean for you?

It means that during phase three, I strongly recommend you build all four of the big four in-demand coaching toolboxes, becoming proficient in life coaching, enneagram coaching, executive coaching and business coaching with 30-50 flexible ready-to-use processes.

Then have conversations with prospective clients showing up as human, not hard-selling, listening for their specific areas of stress, suffering and struggle, focusing on serving them at the highest.

With that insight, custom build a coaching program exactly for your prospective client.

It turns out this is far easier than trying to rely on massive digital marketing strategies that don’t often work.

Changing lives - life coach success

 

If you’re inspired to build a big four coaching toolbox to offer custom coaching and never run out of client markets, never be bored and serve your clients at the highest, you can tick off the phase three checkbox

 

PHASE #4 CLIENT CASH FLOW

“I have an evergreen business system attracting my ideal clients to me and generating abundant cash flow.”

Some of our most successful master coaches are too busy to get to phase 4.

So phase four is for coaches who want to ultimately build a coaching business that works for them so they can go on holiday and still earn an income.

Successful coaches with steady clients hit a “time-selling barrier.”

They’re selling time and need to find new clients for future months. They cannot take a break because stopping coaching means they stop earning.

To secure your Evergreen Coaching Business you need to start thinking like a coaching business owner instead of a self-employed coach.

Break the cycle of selling hours and create true abundance.

You can do this while still serving your clients at the highest.

At this stage, I encourage my master coaches to enter into what I call ABB apple tree business building. A mindset shift needs to happen here because many coaches aren’t entrepreneurs.

I’d like to show you that it’s possible to build an abundant conscious business without compromising ethics and integrity.

You don’t need to sound like an infomercial, be greedy or materialistic to attract your ideal clients and create an abundant cash flow.

 

If you’re willing to step into conscious coach business building you can tick off this check box.

My InnerLifeSkills master coach certification program guides you from phase one to phase four, giving you everything you need to become an abundant master coach. Making a massive difference in your clients’ lives, fulfilling your purpose with joy and earning an abundant life.

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Develop your intuition and coach others

Join Colleen-Joy's "Intuition Coaching" online live course.

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Become an Enneagram Coach

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Natural Nondual Enlightenment Course

Join Colleen-Joy's "Natural Enlightenment" online live course.

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Apple Tree Enneagram Course

Join Colleen-Joy's "Apple Tree Enneagram 101" online live course.

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Learn to Life Coach

Join Colleen-Joy's "InnerLifeSkills Coach 101" online live certification course.

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Become an ILS Master Coach

Join Colleen-Joy's "Master Coach" online live qualification course.

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Acquire a Trainer Business License

Apply to aquire a"Training Business License" to offer any or all of Colleen-Joy's Courses.

After attending any of Colleen-Joy's Courses you can apply to then join her Trainer Business License program where you will learn how to train that module/s and aquire a business license to offer and earn from that course. 

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"My Life as an Apple Tree" Colleen-Joy's Memoir

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"Teachings from the Apple Tree, the 9 Keys to your Life Purpose" by Colleen-Joy

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